Articles

Steps to Credibility 1: Control your breathing under stress

by Penelope Else August 28, 2009

Summary: Learn to control your breathing in stressful situations. Low breathing helps create credibility, and protects your ability to think. The Problem When you’re angry, do people say “don’t get all hysterical” – or do they stop, look at you and think again? When you attempt to command, do people stop what they’re doing and [...]

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Making your service relevant to your customers: the ‘So What’ game

by Penelope Else August 28, 2009

Summary: if you can convince your worst critics of the benefits of your service, you’re on the way to having something people will pay for. The Game I was reminded today of a one-off workshop I ran, years back, and which I really enjoyed. I had called it ‘Hostile Pitching’, which scared most people off [...]

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Why you NEED Twitter

by Penelope Else August 28, 2009

Summary: Twitter has some great uses, but it isn’t something you can understand from the outside. Here are some benefits and how Twitter delivers them. The Background The other morning I listened to Matthew Wright (The Wright Stuff), guests and callers all pontificating on the nature and value of Twitter (“Isn’t it just people posting [...]

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Negative people: who are they letting you be?

by Penelope Else August 28, 2009

Summary: how people can control you in conversation and life if you aren’t aware of their game. I was chatting recently with @john_clay_r4 about the damage negativity does, and have suddenly remembered a secretly-negative person I met a few times a while back. He (I’ll call him Horace) was a fascinating example of how easily [...]

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